maintain. A lot of hard work goes into every project. But the work isn't complete when a project is delivered. Now is the time to look at your return on investment. How much response did you get for the money you spent? What areas can we improve? How can we build on our successes? As market trends and audience attitudes shift, what can we do to capitalize? Measuring effectiveness and efficiency of past projects helps guide us to ensure a client's continued success in the future. Because success is like a drug. And we're unashamed to admit, we're hooked.