The challenge:
Boeing's latest venture is building new, high-tech communities
in densely populated urban areas around the country, like
Long Beach. They needed a way to promote the many luxuries,
benefits, and amenities of these incredible communities
long before construction was complete.
LJG created dynamic interactive presentations featuring
30- to 90-second lifestyle video clips and 3D animations
of "before and after" fly-bys.
The results:
Because consumers are able to really envision what
life will be like in these new neighborhoods, these promotional
tools are creating demand well-beyond Boeing's expectations.
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