The Beverly Hilton, once the
place to be seen by the Hollywood and Beverly Hills elite,
has fallen from prominence over the years of increased
competition and the oh-too-common "resting on its
laurels" syndrome. Oasis West, the new owner of the
property, is taking on the project and giving the hotel
a complete $300 million makeover. To get the word out,
they’ve hired LJG Partners along with a select team
of consultants, including: William Morris Agency, Mullen
Group, Gensler and Hersch Bedner, to give The Beverly
Hilton Hotel a brand-makeover to the highest degree, including
the placement of the property as a "4 1/2 star"
destination that is both inclusive and entertaining, connected
and pampering.
The challenge: To put the Beverly Hilton
Hotel back on the "A-List" of places to be.
LJG will be at the heart of this change charged with redesigning
the digital presence including physical assets, the Web
site, interactive displays, a 3D animated video and digital
brochures that will offer the team a completely new way
of marketing hotels.
The results: Excitement among event planners
hotel guests is building. Event and room bookings are
expected to double next year as a result of the Beverly
Hilton’s new digital marketing campaign set to launch
September 2005. |
