True wellness is a lifestyle involving awareness, knowledge,
nutrition, exercise and emotional and mental well-being.
IdeaSphere, charged with leading the “wellness revolution”
have brought together some of the world’s most recognized
names among their respective industries including: Twinlab,
Rebus and Anthony Robbins to ensure its success. To help
communicate the “wellness revolution” to key
targets at an upcoming industry trade show, LJG Partners
was asked to provide their creative and multimedia expertise
to create a compelling and interesting video presentation.
The challenge: To announce IdeaSphere’s
"wellness revolution" to the natural products
industry in a sophisticated, digital format.
LJG worked closely with IdeaSphere to concept and create
a dynamic and energetic looping video presentation that
was displayed on a synchronized 16-screen video wall for
the Twinlab booth at the 2004 Expo West Trade Show in
Anaheim, California.
The results: The video wall display met
with great success! It drew-in hundreds of passer-bys
to IdeaSphere’s booth, greatly increasing awareness
for the “wellness revolution.”
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