The challenge:
Create a single communications vehicle to promote six
different Sony companies to consumers.
LJG created a CD-ROM featuring exciting, fun and memorable
product and retail information. We integrated movie trailers,
product demonstrations, Web sites, animated short films,
plus movie and TV clips. Each promoted a different aspect
of Sony companies - Sony Pictures, Sony Home Entertainment,
Sony Online Entertainment, Sony Imageworks, Screenblast®
and SoapCity®.
The results:
The CD-ROM was handed out to half a million movie-goers
at Regal Cinema theater locations throughout the country,
helping to build brand awareness and strengthening the
ties between Sony companies and its consumers.
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