The
challenge: The Irvine Company needed a way to share a massive amount of information with consumers at the grand opening of its Irvine Spectrum HomeFinding Center. They wanted it to be exciting, contemporary, inviting and informative.
LJG created high-res videos, interactive monitors and a giant 100" screen displaying brief moving billboards. The approach gave the HomeFinding center a very high-tech, high-end image while maintaining the warm and inviting feel necessary to attract those looking for a new place to call home.
The results Traffic increased at the HomeFinding center and reports showed that inventive nature of this digital media did a great job of informing and engaging consumers.
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