The challenge: When
Lexus overhauled their internal brand by redesigning the
retail space, they needed a way to build excitement and
promote the idea with its many dealerships. But there
was no actual physical dealership built yet.
LJG worked closely with the design team at Lexus to create
a 3D animated video presentation that allowed dealers
to see the future of their own dealerships, long before
any construction began.
The results: Overwhelming support
for the program in terms of excitement, enthusiasm and
most importantly, funding.
|
