The challenge: Develop
exciting interactive videos that illustrate the many features
of Sony's top CRT and LCD displays for use in a variety
of applications.
LJG created Flash-based interactive product demos that
combine fun, fast-paced movies and music with an engaging
interface for use in such sites as SonyStyle.com.
The results: An exciting, high-profile rollout
of its new products consistent with Sony's brand identity.
Reinforcing the Sony image with its audiences - gaming,
professional and stay-at-home workers - as a fashionable,
forward-thinking company focused on innovative, stylish,
quality-built products.
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