The challenge: Bring
the many different business units from the Southern California
utilities giant together, facilitating communications
and the sharing of ideas from one department to another.
LJG created a comprehensive digital communications program.
Working closely with the marketing teams from a variety
of Sempra's business units, LJG helped establish a comprehensive,
uniform, internal corporate image, using key digital presentations
and videos, as well as web sites and an intranet titled
KnowledgeSpace™. The results:
A more cohesive internal brand, along with greater communication
and inter-departmental idea sharing among all of its divisions.
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